The concept of the “power of three” has been present in various cultures and disciplines throughout history.
It refers to the idea that things that come in threes are inherently more satisfying, memorable, and effective than other numbers.
It has religious or cultural significance in many societies. “Threeness” is a recurring theme that people use to enhance communication and impact.
“Three” in literature
In literature, the power of three is often used in storytelling to create a satisfying narrative. For example, the three little pigs, the three musketeers, and the three witches in Shakespeare’s Macbeth are all examples of the power of three in action. This principle applies to other media as well, such as film, music, and even stand-up comedy, where comedians often use a three-part structure to create a punchline.
“Three” in marketing
In marketing, the power of three is used to create memorable and effective advertising campaigns. Advertisers often use three-word slogans, such as Nike’s “Just Do It”, to create a simple and catchy message that is easy to remember. Additionally, product packages are often sold in threes, such as shampoo bottles or snack packs, to create a sense of completeness and to encourage consumers to purchase more.
“Three” in religion
In religion, the power of three is often used to represent a divine unity or trinity. In Hinduism, for example, there are three major gods: Brahma, Vishnu, and Shiva. This concept of the power of three in religion can also be seen in other spiritual and mystical practices, such as Wicca and Druidry.
You can read more about the number 3 here.
By using the power of three with its associated symbolism, writers can create messages that are more satisfying, memorable, and effective. (How many fantasy trilogies do you know of?) 🙂